The much-maligned remake of “Snow White” is on track to give Disney one of the weakest opening weekends in recent memory, amid the controversy surrounding the “woke” retelling of the classic German fairytale.
With an opening night a mere $16 million and an anticipated $45 million weekend haul across 4,200 screens, “Snow White” could end up costing the Mouse House studio hundreds of millions after it dropped nearly $250 million on production costs alone. When marketing and other expenses are factored in, the Rachel Zegler, Gal Gadot-starrer will need to earn at least $500 million to merely break even.
The reimagining of Snow White was greenlit during the height of Hollywood’s politically correct phase where it assumed audiences wanted to see old classics remade with muted masculinity, woke story upgrades and every race equally represented. The “Toy Story” spinoff “Light Year” and “Strange World” pushed progressive themes in children’s entertainment and collectively lost Disney over $300 million in 2022 alone, according to Screen Rant.
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