A number of restaurant chains have changed their menu items amid soaring food costs and consumers grappling with inflation, CNBC reported in a feature piece Friday.
“I think the common thread behind everything right now is that the chains that are winning aren’t standing still. They’re doing something innovative, whether that’s new menu items … maybe that’s a marketing innovation … maybe it’s just hyper-emphasizing value,” head of analytical research for Placer.ai, RJ Hottovy, stated.
According to a review of the restaurant industry by Black Box Intelligence, from January to February, year-over-year sales slumped but picked up in March. During the summer, traffic again began to stagnate but picked up in the winter.
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